Post by anamika371 on Jan 11, 2024 10:46:24 GMT
Remember–brand affinity dramatically increases CTR and conversion rates. prepared for Here are some considerations you’ll want to be ready for on Black Friday in Google Ads: Scenario : Low average position on key products Make sure you review the early stats when it comes to your average position on Black Friday. If you’re coming in low for some of your key products, consider increasing your bids. Throughout the day you can decrease or increase as.
You normally would based on ROAS, but you need to make sure your keywords have Email Marketing List a fighting chance in a proper position. Your position should preferably be in the - average position range. This will depend a lot on your ROAS, but the higher position your get, the more ad extensions and CTR you’ll get–which all results in more sales. Scenario : No sales of key products You need to be ruthless about admitting to yourself if you’ve been beat. It might not even be related to your.
Google Ads efforts. Does your competitor run a better offer than you? If so, then you might want to mimic their promotion or cut your losses. It’s incredibly difficult to beat a competitor that’s severely beating you on price under normal conditions. On Black Friday with zombie-like consumers chasing deals like that kid on the Walking Dead, it’s almost impossible. If you’re not getting anything out of your Black Friday efforts in some of your campaigns, consider solely focusing on remarketing.
You normally would based on ROAS, but you need to make sure your keywords have Email Marketing List a fighting chance in a proper position. Your position should preferably be in the - average position range. This will depend a lot on your ROAS, but the higher position your get, the more ad extensions and CTR you’ll get–which all results in more sales. Scenario : No sales of key products You need to be ruthless about admitting to yourself if you’ve been beat. It might not even be related to your.
Google Ads efforts. Does your competitor run a better offer than you? If so, then you might want to mimic their promotion or cut your losses. It’s incredibly difficult to beat a competitor that’s severely beating you on price under normal conditions. On Black Friday with zombie-like consumers chasing deals like that kid on the Walking Dead, it’s almost impossible. If you’re not getting anything out of your Black Friday efforts in some of your campaigns, consider solely focusing on remarketing.